Getting more visitors to your website and boosting trafficĭifferentiating your company from competitors …and many more content assets that help your business achieve a wide range of goals such as: Depending on your industry and business goals, this might include writing: Research from HubSpot shows that 66% of businesses have increased their content marketing budgets, but producing content is still one of the top challenges they face.Ī content writer’s job is to create the content you need to put your content strategy into action and see tangible results. We'll also give you a glimpse of what your content writing hiring process should look like and how to avoid the most common mistakes when hiring professional writers. In this complete guide on how to hire content writers, we'll help you find content writing candidates with the right mix of hard and soft skills, plus tips on where to look for great writers who consistently deliver high-quality content. So how do you get it right? What's the best way to hire a content writer? Hiring a writer for your business is a huge upfront investment, from interviewing to onboarding, editing, and coaching. Or you might be worried that the hiring process for writers is too reliant on trust – is that portfolio really theirs? Are they as good with deadlines as they say? A good content writer can help you communicate your brand message, connect with your audience, and drive more traffic – all of which are essential to your company's growth.īut hiring a writer isn't as easy as it sounds.įor example, you might think that you've found the perfect writer after a stellar interview, only for them to submit subpar writing once they start.
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